"Look at Superman": Marvel Studios' Kevin Feige Continues to Dismiss Superhero Fatigue

Kevin Feige is still not buying into "superhero fatigue", especially after DC's Superman continues to dominate the box office. The Marvel chief believes the Man of Steel's enduring popularity proves the genre is still thriving, making way for his answers to future potential MCU projects.

What Did Kevin Feige Say About Superhero Fatigue This Time?

If there's one way to describe Feige's relationship with superhero fatigue, it's that he simply refuses to believe that it exists.

The first time he spoke about it was back in 2019, in a Reddit Q&A, where he stated that movies like Thor: Ragnarok and Avengers: Endgame had received "positive receptions and box office numbers."

Another time was in January 2023, when Feige once again denied any hint of "superhero" or "Marvel fatigue" despite the franchise's fans' reactions. Needless to say, he's fully determined on his stance, especially in handling projects for the ever-expanding MCU.

"We produced 50 hours of stories between 2007 and 2019. We've had well over 100 hours of stories in half the time. That's too much," Feige admitted (via Variety), only to add, "I've always thought if you take success and don't experiment with it and don't risk with it, then it's not worth it."

Feige shed light on how Big Blue still managed to shine despite the chaos: "Look at Superman," he said, which opened to $125 million domestically and grossed $407 million globally as of writing, "It's clearly not superhero fatigue, right?"

What Can Marvel Studios Learn from James Gunn's Superman?

Kevin Feige himself stated, "For the first time ever, quantity trumped quality," acknowledging the MCU's content overload amid declining viewership and box office grosses. It's not enough that we're getting less TV and more focus on the big screens, nor is Robert Downey Jr.'s return as Doctor Doom going to save the billion-dollar franchise.

However, just because the MCU has steadily declined in quality doesn't mean it can't be salvaged.

Gunn changed the DCU perspective once he relaunched Big Blue back on the big screens. Only this time, he didn't tell the same heroic story of Clark Kent after leaving Smallville.

Considering the success the Guardians of the Galaxy trilogy faced despite not being a widely known comic book squad, Gunn knew their stories inside and out. What Marvel should really be doing is shifting their priorities.

Instead of forcing the highly anticipated Avengers movies with the same predictable quality, they should first realize what story fans should be looking forward to. Take, for example, how Superman managed to still be about Clark Kent's journey, all the while including the Justice Gang's Hawk Girl, Mister Terrific, and the Green Lantern.

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