In addition to Kendrick Lamar’s electrifying halftime show and the thrilling matchup between the Kansas City Chiefs and the Philadelphia Eagles, Super Bowl LIX delivered a lineup of standout commercials that stole the spotlight.
This year, brands prioritized pure entertainment over social commentary, filling screens with humor and joy—resulting in some of the most memorable ads in the event’s almost six-decade history.
With that in mind, here are the five most unforgettable commercials from Super Bowl 2025.
Nike Celebrates Women's Empowerment
After a 26-year hiatus, Nike made a triumphant return to Super Bowl advertising with a powerful black-and-white commercial celebrating top female athletes.
The 60-second ad featured stars like basketball players Caitlin Clark, A’ja Wilson, and Sabrina Ionescu; gymnast Jordan Chiles; runner Sha’Carri Richardson; and tennis player Aryna Sabalenka, making a bold statement about women’s strength and perseverance.
Set to an energetic, rhythmic soundtrack, the ad delivered an inspiring reminder to “Just Do It,” closing with the impactful caption:
“There’s one guarantee in sport. You’ll be told you can’t do it. So do it anyway. You can’t win. So win.”
This inspiring display just highlighted Nike's commitment to empowering women in sports.
This powerful display further underscored Nike's commitment to empowering women in sports.
Dunkin’ Features ‘The DunKings’
Dunkin brought Boston charm to the forefront by featuring real-life brothers Ben and Casey Affleck as “The DunKings” representing the Dunkin’ DunKings at JAVA JAM: The Battle of The Coffee Brands.
Embracing the brand’s playful side, the lighthearted commercial featured Jeremy Strong showcasing his method acting prowess by immersing himself in a giant coffee cup.
Adding to the fun, Jordon Hudson, girlfriend of former Patriots head coach Bill Belichick, made her Super Bowl commercial debut as one of the DunKings’ members.
Hellmann Revives When Harry Met Sally
After 36 years, screen legends Meg Ryan and Billy Crystal reunited for a nostalgic revival of their 1989 classic, When Harry Met Sally.
Hellmann’s paid tribute to the beloved film by recreating its iconic “I’ll have what she’s having” scene at Katz’s Deli.
To add a modern twist—and appeal to both longtime fans and a new generation—Sydney Sweeney joined the fun, delivering the movie’s famous line with her own flair.
Ram Trucks Reimagines a Classic Fairy Tale
Ram Trucks put a high-octane spin on the classic fairytale Goldilocks and the Three Bears with an epic joyride.
Starring Glen Powell as Goldilocks himself, the ad showcased the power and versatility of the brand’s three standout vehicles—the rugged Rebel TRX off-road truck, the Ramcharger plug-in hybrid, and the high-output (HO) model.
Set to Van Halen’s “Panama,” the commercial delivered an adrenaline-fueled spectacle featuring action-packed sequences from dragon-towing to volcano-jumping.
Brimming with excitement and humor, this commercial was anything but ordinary.
Stella Artois Presents David Beckham & Matt Damon as Twins
Who would have thought to give David Beckham a twin brother? Only Stella Artois—and they found him the perfect match: Matt Damon.
In a playful twist, the ad featured Beckham’s real-life parents, Sandra Georgina West and David Edward Alan Beckham, who made a shocking yet humorous confession—David had a long-lost twin, aptly named “Other David.”
To make things even more entertaining, Other David effortlessly kicked a football just like Beckham himself—perhaps even outshining his so-called brother.
These commercials not only captivated millions but also signaled a shift in marketing strategies, prioritizing pure entertainment over social commentary—a trend likely to shape advertising throughout 2025.