Sydney Sweeney's American Eagle jeans controversy has gone too far, and her Americana co-star Halsey wasn't going to let things slide, especially now that fans are declaring their plan to boycott their film due to the mixed reviews of the ad.
How Did Halsey Tell Off Sydney's Fans About the Controversial Ad?
It's one thing to boycott media for a just cause, but the Safeword songwriter Halsey believes Americana had nothing to do with the "jeans bullsh*t" fans have been debating over.
"You should go see this movie because [director] @tonytost made an exceptional film, in honor of a genre he knows intimately," Halsey wrote on her Instagram Stories while promoting the poster of the crime thriller.
She then added, "Because his work and his vision are greater than the 24-hour gossip tabloid denim bullsh*t."
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The Without Me singer emphasized, "If you love cinema, then you should know that cinema comes first. This is cinema."
Sweeney's jeans ad for American Eagle is far more than an aesthetic debate. Several fans accused the "Great Jeans" ad of being an allegory for Nazi propaganda.
The jeans brand, however, responded through their statement to say, "We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone." But how does this relate to the Americana boycott?
What is the Americana Movie About and Why are Fans Boycotting?
Americana is a modern-day Western crime drama that follows a shy waitress who wants to be a country singer (Sydney Sweeney ), a military veteran (Paul Walter Hauser), a ruthless criminal (Eric Dane), and the indigenous group who want to return the stolen Native American artifact, a Lakota ghost shirt, back to its people.
The boycott had nothing to do with the film, as Halsey said on her Stories, as Sydney's name drew more attention than the film itself, thanks to the ad and her past, controversial, innuendo-induced ads.
While the jeans ad had a clever take on "genes", the pun received backlash from people who saw the phrase as a reference to eugenics, which is a historical practice of selective breeding to "improve the human race."
The jeans brand may have spoken for their campaign, but Sweeney remained silent throughout the buzz. It remains to be seen what the ad was seeking to do, but as long as the ad exists in the craze, the boycott against every Sweeney project is bound to continue. Stay tuned for more updates on this story.
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