Did you know that Magic: The Gathering briefly invaded the first Spider-Man movie? The producers of Sony's live-action Spider-Man movie produced by Columbia Pictures decided to feature a more realistic Peter Parker (played by Tobey Maguire), so they wanted to show that's he's interested into geeky things like Magic.
At October 2000, Wizards of the Coast released the Invasion set, and seeing that Magic fits Parker, they included a poster of Invasion in Parker's bedroom, and thought that maybe they could generate some post-set buzz for it.
As Magic Untapped pointed out, Magic Marketing Director Scott Rouse revealed back in 2002:
The Invasion poster can be seen in a key scene when Peter Parker finds out he has powers.
For an unpaid product placement, that seems like a great deal, but how could a subtle movie product placement like this help increase brand visibility if barely anyone notices them? Those who are unfamiliar with the product would completely miss it, and people would have to notice and recognize the prop.
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