The Ryan Coogler vampire film Sinners continues to dominate the box office as it remains the top movie in its second week, which is seen as a huge accomplishment considering that it's original material.
According to reports, Sinners ended up grossing $45 million in its second weekend, a 6% decline from the first weekend's number. It is rare for any movie to almost match its debut numbers in its sophomore run.
Here are the five reasons why Sinners continues to dominate at the box office.
Universally Positive Word of Mouth
Sinners has become the most critically acclaimed film this year so far. It currently holds an impressive Rotten Tomatoes score of 98% based on the 319 reviews they gathered.
The film's universal word-of-mouth may have encouraged a lot of people to check in theaters and find out why it is getting a strong buzz. This kind of response would also help build its legs in the coming weeks.
Rewatchability
It helps a lot that Sinners is a rewatchable film, and a lot of people who watched it in the second weekend may have already seen it and decided to rewatch it to see the details that they may have missed in their previous viewing.
A film usually gets this kind of box office performance if it's rewatchable and has repeat business. Fortunately, it seems to be the case for Sinners, as proved by the numbers.
IMAX Experience
Sinners is the only film released this year that was entirely shot with IMAX film cameras, which makes it a must-see in this format. Its availability in IMAX premium screenings makes it a bigger draw for movie audiences.
There have been reports that the IMAX screenings continue to do great business for Sinners, with some of them even reaching full capacity.
Lack of Strong Competition
While other films have been released in theaters recently, none of them were perceived as strong competition to Sinners. That made it a big advantage for the film to dominate the box office.
It will likely dethrone next week with the arrival of Thunderbolts*, but there is no doubt that Sinners has been largely helped by the lack of new major tentpole films that are being released at the moment.
Love from the Industry
Sinners has also been getting a lot of love from the industry, with actors such as Pedro Pascal and Tom Cruise, and even an NBA superstar like LeBron James.
The endorsements of several key entertainment figures may have also persuaded a lot of people to check out the film and find out why it is being celebrated by many.
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