- Primary Subject: Sacha Baron Cohen’s secret new Ali G movie
- Key Update: Sacha Baron Cohen officially announced that he secretly filmed a new movie, Ali G: Who Iz I?.
- Status: Confirmed
- Last Verified: July 23, 2026
- Quick Answer: Sacha Baron Cohen is bringing back Ali G in Ali G: Who Iz I?, a secret new movie releasing in theaters on October 23, 2026.
Sacha Baron Cohen officially announced that he is releasing a new Ali G movie in theaters later this year.
For the last few weeks, there have been reports that the famed comedian has been secretly filming a new Ali G movie, which made fans curious and excited to see what he has in store for the fan-favorite character's return. Most notably, he made a public appearance as the character at Wimbledon, prompting more speculation.
What to Expect in the New Ali G Movie
In a recent social media post, Baron Cohen posted a video officially announcing the new Ali G movie slated for release later this year. He unveiled the project fully in character.
The upcoming movie will be titled Ali G: Who Iz I?. Aside from starring as the titular character, it would also mark Baron Cohen's feature directorial debut.
Amazon MGM Studios will be releasing the film in theaters on October 23, 2026. The plot details are still under wraps, aside from being shot entirely in secret.
This is not the first time that Baron Cohen filmed an entire movie in secret, as he also did the same production process for Borat Subsequent Moviefilm in 2020. Similar to the upcoming Ali G movie, it was also announced publicly late in the game.
There is no information yet on whether the film will feature celebrity guest appearances, similar to the previous appearances of the character. We will likely hear more details once the trailer is released sometime soon.
For now, stay tuned for more news and updates in the next few months leading up to its fall release.
The History of the Ali G Character
Before Sacha Baron Cohen became a global box-office sensation, he caught the world's attention as Ali G, a streetwise, tracksuit-wearing interviewer whose heavy use of hip-hop slang routinely bewildered high-profile guests.
From political heavyweights like Newt Gingrich and UN Secretary-General Boutros Boutros-Ghali to media figures like Andy Rooney and even a pre-presidency Donald Trump, no one was immune to his satirical, faux-naive interrogations.
The character first debuted in the late 1990s on Channel 4’s The 11 O’Clock Show before spinning off into his own series, Da Ali G Show, in the early 2000s. The cult comedy series eventually moved to HBO, introducing Baron Cohen's boundary-pushing humor to American audiences and establishing a massive stateside following.
Ali G's popularity also spawned the 2002 feature film Ali G Indahouse. While the movie bypassed a domestic theatrical release in the United States, it became an international hit, grossing over $23 million, with the vast majority of that haul coming from the UK box office.
The character ultimately served as the cinematic launchpad for Baron Cohen, laying the groundwork for his massive global breakthrough with the first Borat movie in 2006.
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