Jessi offered a complete package to her fans, thanks to the Street Woman Fighter crews' excellent work on the song's choreography.
Rapper Jessi hyped fans with an announcement about her new song, Cold Blooded. Instead of coming up with her choreography, Jessi and Mnet chose to test the six remaining crews of the Street Woman Fighter by asking them to create dance moves for the new song.
Jessi picked the best choreography among the six groups' dance routines while the viewers voted for their favorite. After her careful deliberation and the voting process, the rapper finally unveiled the final and official music video of Cold Blooded.
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Rapper Jessi Flaunts Powerful Cold Blooded Moves With Street Woman Fighter Dance Crews
On Wednesday, Jessi finally released the nearly three-minute music video for her new single on her YouTube channel.
The whole Street Woman Fighter dance crews out their swag and epic dancing skills as they sharply execute the movements. The video allows everyone to flaunt what they got as it includes individual shots of each dance crew. After the remaining groups take the spotlight, the lights go out before Jessi appears and starts rapping.
Jessi dropped the video through its executive producer, P Nation — her current agency. P Nation's owner, PSY, also participated in the making by helping the rapper compose the song and create the lyrics.
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As of the writing, the video already has 2 million views and nearly 400,000 likes.
Cold Blooded follows Jessi's songs under the PNation after becoming the first artist to sign with the agency. She marked her first track on the label with Who Dat B in September 2019 before her 2020 sophomore EP Nuna succeeded.
Jessi recently dropped her digital single What Type Of X in March.
Jessi Opens Up On New Life With P Nation
Before Jessi graced the stage of Street Woman Fighter, she made the most important choice ever in her career when she joined P Nation.
She told Rolling Stone Korea how she initially did not want to say yes to PSY and his offer. But after a lengthy trial, the producer finally won her. At that time, the rapper already wanted to give up on her music career and move back to America.
Although she has always been in demand, Jessi reportedly became unsure of what she wants to do. Her mental health also played a massive role in her decision.
"At that time of my life, I had another phase where I wanted to kind of give up on my career. Fifteen years I've been in this game, and I've had a lot of up and downs, you know. I was not in a good mental state of mind," she said.
Fortunately, PSY came to rescue her and made her the first artist to sign with P Nation. After all the success she got so far, Jessi and her fans indeed think her decision has been worth it.
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