Say what you will about Avengers: Infinity War but the ending has become a classic moment in modern cinema, often getting referenced, memed, and even ripped off. Admittedly, some of the film's stakes are gone since Spider-Man: Far From Home has already been advertised, along with the official announcement of a Loki television show and Scott Derrickson returning to the Doctor Strange sequel but it was still effective at the time.
Unsurprisingly, Kevin Feige loved the reactions to Avengers: Infinity War and thoroughly enjoyed our tears when everyone's child, Spider-Man, died. Actually, Feige just enjoyed how everyone reacted to "The Snap" aka "The Decimation," which the Marvel Studios head claims have been in the works for a while during an interview with CinemaBlend.
Whether it was positive or negative, Avengers: Infinity War evoked emotion from all of those who watched the movie. That snap left a lot of jaws on the floor and many were shocked to see Thanos actually win; attaining his goal of balance in the universe by eliminating half of all living creatures. Admittedly, this will all be undone by Avengers: Endgame but it's going to be fun seeing how we get there.
Avengers: Endgame comes out on April 26, 2019.
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