- Primary Subject: Lionel Messi’s appearance in a promotional video for Spider-Man: Brand New Day
- Key Update: Football icon Lionel Messi stars alongside Tom Holland in a viral promotional video for Spider-Man: Brand New Day.
- Status: Confirmed
- Last Verified: June 30, 2026
- Quick Answer: No, Lionel Messi will not be in the movie. His appearance is strictly a promotional crossover between Sony and the 2026 FIFA World Cup.
Football icon Lionel Messi made an appearance in a recent promotional video for Spider-Man: Brand New Day. Does it mean that he will be part of the movie?
Fans have been looking forward to the upcoming MCU movie, which will see the next solo adventure of the web-slinger years after the release of No Way Home. There are also questions about whether there are surprise cameo appearances and the mysterious character that Sadie Sink will be playing.
Now, another mystery has been added with the participation of a football icon in a new promotional material.
Is Lionel Messi Appearing in Spider-Man: Brand New Day?
A new promotional video for Spider-Man: Brand New Day was recently released, with Lionel Messi making an appearance and interacting with Tom Holland's Peter Parker.
The brief promo kicks off in a cafe, where Peter Parker is chatting on the phone with a friend. The calm is broken when Lionel Messi walks in, clutching a Spidey-Tracker in search of the web-slinger himself.
Sneaking away to suit up, Peter returns as Spider-Man to whisk the football icon on a thrilling web-swinging tour of the city. The playful clip wraps up with the duo soaring high above the skyline of New York City.
So is this an indication that Messi will be part of the upcoming MCU movie? The answer is simply no. He is only participating in the promotional campaign as part of a collaboration between Sony and the FIFA World Cup 2026, and he won't make an appearance in the movie itself.
Nevertheless, it is great to see the football icon and the beloved Marvel hero have a crossover, even if it's just for a promotional video, and it shows a strong synergy between them as they hype up the fans for the upcoming movie's release.
What to Expect in Spider-Man: Brand New Day
Spider-Man: Brand New Day will mark an entirely new chapter for Peter Parker and Spider-Man. Four years have passed since the events of No Way Home, and Peter is now an adult living entirely alone, having voluntarily erased himself from the lives and memories of those he loves.
Crime-fighting in a New York that no longer knows his name, he's devoted himself entirely to protecting his city, a full-time Spider-Man, but as the demands on him intensify, the pressure sparks a surprising physical evolution that threatens his existence, even as a strange new pattern of crimes gives rise to one of the most powerful threats he has ever faced.
The cast includes Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, Mark Ruffalo, and Liza Colon-Zayas.
The film is set to release in theaters on July 31. It will also be available on IMAX in select international markets.
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