Marvel Studios' Deadpool and Wolverine and Heineken recently partnered up for a new commercial as part of the film's marketing campaign ahead of its highly-anticipated release this summer.
A lot of fans have been looking forward to the upcoming MCU film since it will mark the first major team-up between Ryan Reynolds' Deadpool and Hugh Jackman's Wolverine, who is returning to his iconic role.
As we're two months away from its arrival in theaters, the film is ramping up its global marketing campaign starting with the partnership with a popular beer brand.
Also Read: Deadpool and Wolverine: Ryan Reynolds Surprised Disney Allowed R-Rating
Heineken Releases Hilarious Deadpool and Wolverine Commercial
Heineken recently released a new 30-second commercial for Heineken Silver in partnership with Marvel Studios' Deadpool and Wolverine.
The two heroes are center stage in the commercial as we see them riffing off each other while enjoying the Heineken.
The commercial started with Deadpool and Wolverine seemingly about to start a fight. However, when Wolverine summoned his adamantium claws, nothing showed up in his fists.
Deadpool explained that he took some of the adamantium to create a can of Heineken Silver, described as a "world-class light beer for world-class bubs."
The 30-second spot concluded with Deadpool and Wolverine drinking the Heineken Silver beer, temporarily ending their fight.
This marks the first time that Marvel Studios partnered with a beer band for their marketing campaign which is fitting since Deadpool and Wolverine is the first MCU R-rated film.
The character of Wolverine is also known to be a heavy drinker in both the comics and various film and animated series versions so it is fitting to have him be involved in a beer commercial.
It is likely that we will be seeing more brand-sponsored content surrounding Deadpool and Wolverine in the coming weeks leading up to its release.
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