BTS Maintains First Place At The March Boy Group Brand Reputation Rankings + BTOB Rises To Second Place

BTS continues to take over the brand reputation ranking as it remains on top of the March Boy Group Brand Reputation Rankings.

The March Boy Group Brand Reputation Rankings were thoroughly measured through an analysis of consumer participation, media exposure, social media communication, and community value indexes of boy groups using big data collected from February 12, 2022 to March 12, 2022.

The Korea Corporate Reputation Research institute analyzed 56,633,381 big brand data for March 2022 which was a 16.50% decrease compared to the 67,823,738 recorded in February 2022.

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BTS Secures Top Spot At The March Boy Group Brand Reputation Rankings

BTS (RM, Suga, Jin, J-Hope, Jimin, V, Jungkook) ranked No.1 at the March Boy Group Brand Reputation Rankings with a total brand reputation index of 11,704,137. This was a 2.34% decrease from the group’s brand reputation index on February 2022.

The HYBE Labels boy group had a consumer participation index of 1,185,530, media exposure of 3,733,350, social media communication index of 3,341,894, and a community value index of 3,443,363.

High-ranking phrases for BTS include “concert,” “Jamsil stadium,” and “ARMY.” While the highest-ranking related terms include “perform,” “hold,” and “together.”

BTOB Comes At Second Place At The March Boy Group Brand Reputation Rankings

BTOB shows off a fierce pursuit as the 6-member boy group tails BTS at second place at the March Boy Group Brand Reputation Rankings.

Seo Eunkwang, Lee Minhyuk, Lee Changsub, Im Hyunsik, Peniel, and Yook Sungjae accumulated a total brand reputation index of 3,857,051. This was an incredible 136.95% increase compared to their brand reputation index of 1,627,795 in February 2022.

The groundbreaking boy group recorded a consumer participation index of 453,676, media exposure of 1,646,204, social media communication index of 769,388, and a community value index of 987,784.

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SEVENTEEN Ranks Third Place At The March Boy Group Brand Reputation Rankings

SEVENTEEN S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino recorded a total brand reputation index of 3,408,409. This was a 5.60% decrease from their brand reputation index in February 2022.

SEVENTEEN recorded a consumer participation of 389,834, media exposure of 1,231,647, social media communication index of 686,700, and a community value index of 1,100,228.

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Here is the top 30 March Boy Group Brand Reputation Ranking:

1. BTS

2. BTOB

3. SEVENTEEN

4. EXO

5. NCT

6. THE BOYZ

7. SHINee

8. ASTRO

9. 2PM

10. MONSTA X

11. TREASURE

12. ENHYPEN

13. Wanna One

14. Stray Kids

15. ATEEZ

16. SF9

17. VIXX

18. TXT

19. INFINITE

20. Shinhwa

21. BIGBANG

22. Highlight

23. WINNER

24. PENTAGON

25. TVXQ

26. Block B

27. TEMPEST

28. Golden Child

29. 2AM

30. VICTON

Stay tuned to EpicStream for the latest news and updates about BTS, BTOB, SEVENTEEN, and the other boy groups.