The live-action remake of Lilo & Stitch is set to release later this month, and it is considered to be one of the highly anticipated films this summer season
Box office experts are already predicting that the upcoming film will likely rule the Memorial Day weekend and become one of the biggest box office hits of the season. Disney has already rolled out its global marketing campaign ahead of its release in a few weeks.
Here are the five reasons why Lilo & Stitch could become the biggest movie of the summer season.
Nostalgia for the Original Movie
One of the reasons why the Lilo & Stitch live-action movie will become a box office hit is due to the nostalgia for the original animated film.
A lot of millennials and older Gen Zs grew up watching the original, and it is considered to be one of Disney's most popular animated films of the 21st century. The nostalgia might lead them to watch the remake in the theater and relive the magic.
Unique Marketing Campaign
As we've mentioned, Disney has already started rolling out the global marketing campaign for Lilo & Stitch. They've deployed the Stitch animatronics to goof around the movie theaters as part of the movie's promotions.
So far, they have become viral on social media and brought a lot of engagement, which would mean that there is now a high awareness level for the film, and encourages people to see it on the opening weekend.
Memorial Day Release
Lilo & Stitch is scheduled to arrive in theaters during the Memorial Day weekend, which is expected to bring more attendance than usual, and a time when movies usually have big opening weekend numbers.
With this and Mission: Impossible - The Final Reckoning, we will likely see the biggest Memorial Day weekend numbers ever in box office history, and have legs in the coming weeks despite the competition.
One of the Few Family-Friendly Options This Summer
The Lilo & Stitch live-action remake is one of the few family-friendly films that are releasing in the summer season, which makes it an advantage for them as they can easily target the family audience demographic.
The other family films that are releasing this summer are the How to Train Your Dragon live-action remake and the Disney/Pixar original, Elio.
The Disney Magic
If nothing else, the Disney magic and machinery could turn Lilo & Stitch into the biggest movie of the summer season due to the combination of a global marketing campaign, IP familiarity, and cross-promotions across the Disney media ecosystem on TV, the internet, and theme parks.
In the aftermath of Snow White's disastrous box office performance, Disney needs this film to be highly successful, and fortunately, the early signs indicate that it will be the case.
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